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Dominique Key, Chief Marketing Officer, Salon Marketing Strategies
Salon branding, content & reputation
CMO & Co-Owner • Commack, New York

Dominique Key

Chief Marketing Officer, Salon Marketing Strategies

I help you grow your salon business with a trusted brand and a consistently booked calendar.

Dominique Key helps salon, spa, and med spa owners stop chasing one-time appointments and start building a local brand that fills books with loyal, high-value clients. She works alongside owners to turn their creative vision into salon marketing that connects, converts, and makes every chair and treatment room more profitable.

Areas of Expertise

How Dominique helps salons grow

Local Salon SEO

Optimizes your salon website and Google Business Profile so you appear in local map results when nearby clients search for balayage, facials, or Brazilian wax.

Service Pages & Online Booking

Creates dedicated pages for every major service and connects them to your booking software so clients can schedule in a few clicks.

Salon Lead Generation

Runs paid search and social campaigns that attract nearby clients who are ready to book, not casual browsers looking for discounts.

Review & Reputation Systems

Sets up automated requests that help you collect Google and Yelp reviews after each visit, strengthening local trust and rankings.

Email & SMS Retention

Keeps your chairs full with win-back messages, membership reminders, birthday offers, and last-minute cancellation blasts.

Creative Direction & Branding

Shapes a polished visual identity and voice that makes your salon or med spa feel trustworthy, upscale, and personal.

The Approach

A trusted salon partner for growth

When you first connect with Dominique, you are not handed off to a junior account manager. She listens first, asks about the services you love to provide and the clients you want more of, then helps you see opportunities in your salon business that often get overlooked when the day-to-day takes over.

Her team builds salon marketing around what actually drives bookings: local search visibility, clear service pages, easy online scheduling, and a steady flow of Google reviews. Instead of chasing cheap clicks, she focuses on salon lead generation that brings in people ready to book, rebook, and invest in real results.

Every brand she builds has a polished, personal feel because clients are trusting you with their hair, skin, and confidence. She makes sure your visuals, offers, and follow-up messages work together so empty chairs get filled and today's new client becomes tomorrow's regular.

“A great salon brand should make people feel known before they ever walk through the door, and that is the kind of marketing I care about building.”
15+
Years in brand & marketing
1:1
Personal involvement on every account
100%
Custom strategy, never templated
Credentials & Experience

Why salons trust Dominique

Creative Direction & Brand Strategy

Specializing in business development, creative direction, graphic design, and strategic marketing.

Relationship-First Partnership

Known for communication, transparency, and accessibility from the first conversation.

Agency Partnerships

Salon Marketing Strategies is a Google Partner, Meta Business Partner, and Microsoft Advertising Partner.

Ready to grow your salon with Dominique?

Book a free strategy call and get a clear, no-pressure plan for growth.

Let's Talk Growth

Ready to Grow Your Salon?

Get a free website analysis and discover how we can help you attract more customers and dominate your market.

No contracts • No obligations • 100% free consultation

Call a Salon Marketing ExpertFree marketing plan Book
Call a Salon Marketing Expert · (833) 532-3100