The Salon Marketing Experts
A family-owned digital marketing agency with 19+ years of experience helping salons grow.
Meet the Team Behind Our Salon Marketing Strategies
We did not start this company to be another faceless marketing agency. We started it because beauty businesses deserve better - they deserve a team that understands local search ranking, aesthetic ad restrictions, and the unique challenges of filling chairs and treatment rooms. When you work with us, you become a partner in our mission to help salons and spas thrive.
Ken Key
Chief Technology Officer & Co-Founder
With over 20 years of experience in software engineering and web development, Ken leads our technology innovation and digital solutions. His passion for helping businesses succeed online drives everything we do.
"There's nothing more rewarding than watching a business owner's face light up when they see their company ranking #1 on Google for the first time."
Dominique Key
Chief Marketing Officer & Co-Founder
Dominique brings creative vision and design excellence to every project. Her expertise in visual storytelling and brand design helps our clients stand out in crowded markets.
"I love being part of our clients' growth stories. When a business owner tells me they're booked months in advance because of our work, that's why I do this."
"When you work with us, you're not just a client number - you're part of our extended family. We treat every business like it's our own, because we know what it takes to build something from the ground up."
Ken & Dominique Key, Founders
What Salons Say About Us
Don't just take our word for it. See what salon business owners are saying about our marketing services.
Based on 350+ Google reviews
"Lead Marketing Strategies completely transformed our online presence. Our organic traffic increased by 340% in just 6 months, and we're now ranking #1 for our most important keywor..."
"Working with LMS has been a game-changer for our law firm. They understand the legal industry and delivered exceptional results. Our case inquiries have more than doubled, and the ..."
"As a contractor, I was skeptical about digital marketing. Lead Marketing proved me wrong. Within 3 months, my phone was ringing off the hook with quality leads. They understand sma..."
"The team at Lead Marketing Strategies is absolutely phenomenal. They redesigned our website and handled our SEO, and the results speak for themselves. Our e-commerce sales increase..."
"I've worked with several marketing agencies over the years, and Lead Marketing is by far the best. They're transparent, results-driven, and truly care about their clients' success...."
"Lead Marketing Strategies helped our medical practice grow exponentially. Their local SEO expertise brought in 156% more new patient appointments. Professional, knowledgeable, and ..."
Why We Created a Salon Marketing Agency
After years of watching salons and spas get underserved by generic marketing agencies, we built something better. Those agencies did not understand the unique dynamics of beauty marketing - the local search urgency, the visual proof requirements, the platform restrictions on aesthetic ads, or the complexity of converting booked appointments into lifelong clients.
We created this specialized beauty marketing division to change that. Our team combines deep salon and med spa industry knowledge with cutting-edge digital marketing expertise. We speak your language, understand your challenges, and measure success the same way you do - by new client bookings, rebooking rates, package sales, and sustainable revenue per chair or treatment room.
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What We Stand For
Our core values guide everything we do - from strategy to execution.
Family Values
We treat every client like family. Your success is our success, and we're invested in your long-term growth, not just quick wins.
Integrity
Honest, transparent communication is at our core. No hidden fees, no confusing jargon, no empty promises. Just straight talk and real results.
Innovation
We stay ahead of digital trends and emerging technologies. What worked yesterday might not work tomorrow, so we never stop learning and evolving.
Results-Driven
We measure everything and focus on what actually moves the needle for your business. Vanity metrics don't pay the bills - real leads and customers do.
How We Help Salons Succeed
Our proven 4-step process ensures consistent, measurable results for every client.
Discovery & Analysis
We start by understanding your salon, your goals, your competition, and your current online presence. Our free website analysis gives us the data we need to build a winning strategy.
Custom Strategy Development
Based on our analysis, we create a customized marketing strategy tailored specifically for your salon, your market, and your budget. No cookie-cutter approaches here.
Implementation & Launch
Our team handles all the heavy lifting - from website updates to ad campaigns to content creation. You focus on running your business while we drive results.
Optimization & Growth
Marketing is never "set and forget." We continuously monitor, test, and optimize your campaigns to maximize ROI and scale your success.
Manage Your Salon Marketing On The Go
Track campaigns, chat with your team, and watch your salon grow — all from your phone.
Lead Marketing AI
Powered by AIWe don't just use AI — we've built our own. Lead Marketing AI combines GPT-4, advanced image generation, and custom salon industry models to create content that actually converts.
Lead Marketing Strategies
Salon Marketing Strategies is part of Lead Marketing Strategies, Long Island's premier digital marketing agency. For over 19 years, we've helped businesses of all sizes achieve remarkable growth through strategic digital marketing.
- Full-service digital marketing agency
- In-house team of 30+ marketing experts
- Offices in New York with nationwide reach
- Google Partner, Meta Business Partner, Microsoft Advertising Partner
Lead Marketing Strategies
Commack, NY
Questions About Getting Started
Everything you need to know before working with us
Our services range from $1,500/month for focused solutions like review management, Google Business Profile optimization, or SMS win-back campaigns to $15,000+/month for comprehensive marketing programs across SEO, paid ads, social content, and retention. Most salons, spas, and med spas invest $3,000 to $10,000/month in digital marketing. The right budget depends on your average ticket, service menu, local competition, and how quickly you want to grow. We offer a free consultation to assess your current booking flow and recommend a program that aligns with your profit margins.
No. We offer month-to-month agreements for most services because we believe in earning your business through booked appointments and retention, not lock-in contracts. That said, local SEO and review growth are most effective with consistency, so we recommend committing to at least 3 to 6 months to see meaningful results. Website builds and booking system migrations are typically project-based pricing with their own timelines.
Every engagement includes a dedicated account manager, clear monthly reporting, and ongoing optimization based on booking data and campaign performance. The specific deliverables depend on your chosen services, from local search and service page creation to paid advertising, social content, review generation, and email or SMS flows. We create a custom proposal that outlines exactly what is included based on your services, locations, and goals.
We guarantee the quality of our work, honest reporting, and a strategy built around your actual profitability. We do not guarantee specific rankings or a set number of new clients per month because local competition, seasonality, algorithm changes, and your front desk follow-up all affect outcomes. Anyone who promises a guaranteed first-page ranking or exact appointment count is not being transparent. What we guarantee is that we will implement proven salon and med spa marketing systems, protect your brand, and continuously optimize for booked appointments rather than vanity traffic.
Start with a free consultation. We will discuss your service menu, target clients, booking software, and growth goals. Then we audit your online presence, including your Google Business Profile, website, booking flow, reviews, and local competitors. From there, we recommend a strategy that fits your margin and capacity, and provide a detailed proposal. If you decide to move forward, we can often begin within 1 to 2 weeks.
To get started, we need access to your website analytics, Google Business Profile, booking platform data, and any existing ad or email accounts. We will also need your service menu, pricing, team credentials, and geographic focus. For content and ad creative, we may request before and after galleries, provider bios, and photos of your space. We make the onboarding process as simple as possible for busy owners and front desk teams.
Ready to Grow Your Salon?
Get a free consultation and see how we can help you attract more customers and increase revenue.